While The Pires Group's experience runs the gamut of Public Relations, it doesn't try to be all things to all people. It's a boutique firm. Its core specialties are:
Strategic Philanthropy
Giving money away is not as easy at it seems. Yet, the way a company or organization contributes its charitable monies can both positively impact the community and its own business development. By leveraging The Pires Group's years of expertise in this area, its clients are able to more effectively employ philanthropy to do good, gain visibility and increase market share.
Examples: Ameren Corp., Dixon Hughes PLLC, Exxon USA, Greenville First Bank, Outboard Marine Co., Table 301.
Emergency
Communication
Most businesses and organizations have some form of Operating
Plan to deal with emergencies. What few have is a companion
Crisis Communication Plan, so they can keep their key audiences
aware of what's
being done to address the problem. TPG has helped to develop/audit over 100 of these plans for businesses and organizations of all sizes nationwide, some achieving millions of dollars in savings.
Examples: Aquarion Corp., ICI Americas, Metpath Clinical Laboratories, Spartanburg Regional Healthcare System.
Miscellaneous
A year-long proprietary project for Hughes Development Corporation
Public Relations Marketing Support
The Pires Group does not rely on conventional marketing techniques
to make the client's products or services known. Rather,
TPG focuses on thinking outside-the-box with a "hybrid" mix
of services including Marketing, Philanthropy, and Community
Relations. With this unique approach, which blends experienced
counseling, strategy and senior level advising, TPG can
better-position clients for heightened visibility and increased
market share.
Examples: The AXA Group, The Cliffs Communities, Guardian Life Insurance Co., International Paper, Office of the President - Bob Jones University, Rescom Construction, South Carolina Association of Certified Public Accountants, Verizon
Research & Evaluation
TPG has conducted qualitative research for varied clients for over 23 years. It has looked at client departments, programs, services, target markets, etc., with an eye toward improving both their internal and external effectiveness.
Examples: Blue Cross-Blue Shield of Mass., Edison Electric Institute., Greater Greenville Chamber of Commerce, Northwestern Mutual Life Insurance Co.
Seminar & Workshop Resources
Both large and small companies can profit from The Pires Group's knowledge and expertise in Public Relations. TPG offers training programs in News Media, Presentation and Emergency Communication Skills. It has successfully trained hundreds of individuals in getting their point across to the public, while enhancing their company or association's overall image.
Examples: Bell South, Nationwide Insurance, Public Affairs Council, Public Relations Society of America, Scott Paper Co., University of Virginia.
